ABOUT US
At Telluride Surf Shop, we believe the mountain is just an ocean of snow waiting to be ridden. The name itself captures a simple truth: snowboarding is mountain surfing, born from the same flow, freedom, and feeling of carving across a wave. What started as just a handful of hats—a tiny nod to that surf-meets-snow lifestyle—has slowly begun to catch on. Riders, skiers, and mountain dreamers started noticing the blend of vintage soul and modern comfort in our clothing, and word spread. Today, our brand is still grounded in that garage-born, hat-by-hat beginning, but we’re growing. Every piece we make carries the same quiet energy: ride your own line, whether it’s powder or a wave, and do it in something that feels like you.
